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Umeščanje izdelkov v hollywoodskih filmih : primer serije filmov o James Bondu
ID Kranjc, Barbara (Author), ID Ograjenšek, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/kranjc14908.pdf This link opens in a new window

Language:Slovenian
Keywords:zabavna industrija, film, trženje, proizvodi, blagovne znamke, etika, kritika, primeri, raziskave
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[B. Kranjc]
Year:2016
Number of pages:III, 45, 11 str.
PID:20.500.12556/RUL-96183 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23628774 This link opens in a new window
Publication date in RUL:27.09.2017
Views:1305
Downloads:122
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Secondary language

Language:English
Title:Product placement in Holywood movies: the case of James Bond movie series
Keywords:entertainment industry, film, marketing, products, brands, ethics, critics, cases, research

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