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Načrtovanje digitalnih prodajnih procesov medicinskih naprav in aplikacij
ID Derenda Mujezinović, Amedea (Author), ID Gabrijelčič Tomc, Helena (Mentor) More about this mentor... This link opens in a new window

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Abstract
Namen magistrskega dela je bil raziskati in razviti možnosti za vpeljavo digitalnih prodajnih procesov v poslovanje podjetja MESI, razvoj medicinskih naprav, d.o.o. s pomočjo metodologije oblikovanja storitev. Držali smo se procesa dvojnega diamanta Design Council. Raziskali smo stanje na trgu ter poglede deležnikov, ki so vključeni v trenutne nakupne in prodajne procese. Ob sintezi raziskave smo ugotovili, da je razvoj spletne trgovine na tej točki (še) ni smiseln, zato smo se usmerili v razvoj vsebine, ki bo spletno trgovino napolnila. Oblikovali in izvedli smo tri prototipe procesov za načrtovanje, pri čemersmo stremeli predvsem k temu, da je proces ponovljiv, vključuje relevantne deležnike (zdravstvene delavce in pomembne deležnike iz podjetja) ter privede do konkretnih rešitev. Rezultati so pokazali, da so metode oblikovanja storitev primerne za načrtovanje digitalnih aplikacij, da so zdravniki naklonjeni takšnemu načinu dela in da lahko z vključevanjem različnih pro lov v proces načrtovanja dosežemo boljše in konkretnejše rezultate.

Language:Slovenian
Keywords:medicina, spletna trgovina, nac&#780, rtovanje storitev, uporabnis&#780, ka izkus&#780, nja, zdravstveni delavci, oblikovalsko mis&#780, ljenje, prototip, nac&#780, rtovalski proces, aplikacija
Work type:Bachelor thesis/paper (mb21)
Organization:NTF - Faculty of Natural Sciences and Engineering
Year:2017
PID:20.500.12556/RUL-95380 This link opens in a new window
Publication date in RUL:20.09.2017
Views:865
Downloads:700
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Secondary language

Language:English
Title:Design of the digital sales process of medical devices and applications
Abstract:
The purpose of this master thesis was to research and develop possible solutions for implementation of digital sales processes for MESI, development of medical devices, Ltd. We used service design methodology to support the process. To be precise, we used the Double Diamond process, developed by UK’s Design Council. First we did a market research of existing solutions and afterwards a design research with relevant stakeholders. In the de nition phase, we realized that it is still too early for webstore development, so we rede ned our initial problem and focused on designing processes that can help the company develop content for the store (apps and extensions for their existing MESI mRECORDS platform). We designed and followed three di erent design processes prototypes, focusing especilally in making them repeatable and trying to ensure they include all relevant stakeholders during the process (healthcare professionals and relevant company employees) and produce better results in a shorter time span. Results have shown that the used methods support the process of application develoment, healthcare practitioners support this way of working, and that including di erent pro les throughout the process yields a wider array of relevant solutions.

Keywords:healthcare, webstore, service design, user experience, healthcare professionals, design thinking, prototype, app

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