Bachelor thesis Collection design based in sports represents the process of designing a ready-to-wear womenswear collection.
Sports and sports fashion are one of the biggest influences on contemporary »ready-to-wear« fashion. Fashion designers are creating collections inspired by sports, 90-s look is coming back and is popular among youth, the forgotten names of sports brands are collaborating with »high-end« fashion brands and setting trends…These are the consequences and factors of how popular and important sports fashion is today.
In the theoretical part of my thesis I looked into the history and development of sports fashion and sports fashion at the Olympic Games. In the second part of my thesis, I focused on streetwear fashion, current trends and influence of sports fashion on ready-to wear fashion.
In the experimental part of thesis I planned a ready-to-wear collection inspired by sports and Slovenian motives and colours. I designed a logotype with research in Slovenian symbols. In silhouettes of specialised sports garments I found interesting details and applied them to garments in the collection.
The main reason for Collection design based in sports is my own professional career in sports and interest in blurring the lines between sports fashion and high fashion.
This collection proves that Slovenian traditional symbols and identity can be used in a very contemporary way and in accordance to fashion trends.
Garments are urban, wearable and recognizable. They show a way of design that Slovenian athletes could use at international events in more ambitious outfits.