This thesis, entitled Illustration as the Basis for Designing and Presenting a Male Collection, deals with the design of a menswear collection based on my own authorial illustrations and the creation of an accompanying visual presentation.
The theoretical part discusses illustration and collage and presents the artists who have inspired my work. I also talk about the manual techniques used in designing the collection, namely embroidering, knitting, screen printing, and material collaging. Additionally, the listed techniques also represent a means of expressing my drawings which serve as the basis for both designing the collection and presenting it by means of various media, predominantly photography and video, which I also discuss in the continuation of the thesis. In this part, I also touch upon the topic of video and its significance for a fashion designer in the world of different media.
The empirical part of the thesis focuses on the design of a unique menswear collection. Moreover, it a deals with photography and video and their significance in the fashion industry. In this part I contemplate the form of video and the manner of setting products in the framework of a story. Through the character in the video I try to get closer to the target audience of the menswear collection.
In this way the end-product will comprise a collection of six outfits accompanied by visual materials that represent an essential means of marketing any collection.
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