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Vpliv radijskega oglaševanja na proces nakupnega odločanja : magistrsko delo
Luzar, Nina (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/luzar2370-B.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, mediji, radio, oglaševanje, oglas, vedenje potrošnikov, nakup, odločanje, raziskave, analiza, primeri, Radio Aktual
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2016
Publisher:[N. Luzar]
Number of pages:IV, 56, 9 str.
UDC:659.1
COBISS.SI-ID:23788262 Link is opened in a new window
Views:280
Downloads:38
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Secondary language

Language:English
Title:The influence of radio advertising on the process of purchase decisions
Keywords:marketing, media, radio, advertising, advertisement, consumer behaviour, purchasing, decision making, research, analysis, cases, Radio Aktual

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