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Vpliv radijskega oglaševanja na proces nakupnega odločanja : magistrsko delo
ID Luzar, Nina (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/luzar2370-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, mediji, radio, oglaševanje, oglas, vedenje potrošnikov, nakup, odločanje, raziskave, analiza, primeri, Radio Aktual
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Luzar]
Year:2016
Number of pages:IV, 56, 9 str.
PID:20.500.12556/RUL-94658 This link opens in a new window
UDC:659.1
COBISS.SI-ID:23788262 This link opens in a new window
Publication date in RUL:12.09.2017
Views:1193
Downloads:132
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Secondary language

Language:English
Title:The influence of radio advertising on the process of purchase decisions
Keywords:marketing, media, radio, advertising, advertisement, consumer behaviour, purchasing, decision making, research, analysis, cases, Radio Aktual

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