In this thesis we will present the process of research and creation of a new fashion collection as done by Dior. The main goal of this thesis is to create a new modern fashion collection for men and women, based on inspiration taken from nature – mostly in the form of shapes and textures of seeds and seed heads.
The theoretical portion of the thesis covers the connection between Dior and nature, their fascination with the female figure, impressionism and the effect nature has on their fashion creations. The collection featured in this thesis is based on the work of Raf Simons and Kris van Assche, as such we have provided more details about their work in our research. Through their respective collections, both designers have merged elements of modern technology, hand-crafted techniques and primary brand traits. Their work kept Dior on the edge of innovation. Due to the nature of their work our thesis reflects the focus on new technologies and techniques. For our thesis we have selected and detailed two of such new techniques: laser cuts and digital print; which are both featured in the Principium collection.
The practical portion of the thesis covers the development of a new collection, starting with the research of a theme, creation of the first samples and all the way to finalization of seven selected silhouettes. We will present both a collection for men and for women, which take inspiration from Dior, interpret horticulture and use modern techniques. The entire process from collage creation, material preparation, samples, pattern laser cutting and assembly; involves mixing hand-crafting techniques with modern technology.