A movie poster has been an accompanying material of movies from their origin. It has had an important role to establish communication with the audience and invite the audience to watch the movie. Movie industry has experienced a lot of changes at all areas of its working, with production as well as promotion. Progress in technology, appearance of electronic media, and changes in advertising have caused that the role and future of printed movie posters is questionable. The goal of the diploma thesis has been to evaluate the meaning of movie posters and place them in the modern time of electronic media. We have used quantitative method and performed half-structured individual interview with three people. The gained material has been analyzed with the procedure of quality content analysis with the help of code protocol. Therefore, we have defined the main category (a movie poster) and five sub-categories (working with posters, the meaning of posters, technology and the internet, designing of posters, and advertising. There have been 15 codes inside all sub-categories. The main findings of the research have been: a movie poster still has an important role with advertising of a movie and it is one of the main visual images of a certain movie. Nowadays, its role has been added with other communication means, such as advertising on social media and websites, however, the movie poster still has enough attention. The fans of movie posters are the ones who help its preservation and its future. Some of them even make their own posters and therefore, there are different versions of posters for a certain movie. It is typical for small productions that the work of most employees for the specific movie is more relaxed; on the other hand, bigger productions have stricter ways of design and less freedom at work. The movie industry is the same as any other industry in the modern times. There is a lot of competition; therefore, each movie should have enough means for advertising, in other word marketing. We know a lot of new ways of advertisement and we will see what follows. Movie posters will accompany us because they are a traditional main image of a movie and because they have fans all over the world. The future might bring them only in electronic form. However, it is not likely that they will die out.