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Krepitev moči blagovne znamke Zlato polje z umeščanjem izdelkov v resničnostni šov Gostilna išče šefa : magistrsko delo
ID Cankar, Rok (Author), ID Antončič, Boštjan (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cankar5093.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, blagovne znamke, image, kvaliteta, poslovno komuniciranje, mediji, televizija, zakonodaja, raziskave, analiza
Work type:Master's thesis (m2)
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Year:2016
Publisher:[R. Cankar]
Number of pages:III, 78, 5 str.
UDC:339.138
COBISS.SI-ID:23727078 This link opens in a new window
Publication date in RUL:11.05.2017
Views:533
Downloads:130
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Secondary language

Language:English
Title:Increasing the brand power of Zlato polje with brand placement in the reality show Gostilna išče šefa
Keywords:marketing, brands, image, quality, business communication, media, television, legislation, research, analysis

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