Krepitev moči blagovne znamke Zlato polje z umeščanjem izdelkov v resničnostni šov Gostilna išče šefa : magistrsko delo

Cankar, Rok (author), Antončič, Boštjan (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, image, kvaliteta, poslovno komuniciranje, mediji, televizija, zakonodaja, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [R. Cankar]
• Year: 2016
• Number of pages: III, 78, 5 str.
• PID: 20.500.12556/RUL-91707
• UDC: 339.138
• COBISS.SI-ID: 23727078
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: Increasing the brand power of Zlato polje with brand placement in the reality show Gostilna išče šefa
• Keywords: marketing, brands, image, quality, business communication, media, television, legislation, research, analysis