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Modeliranje sinergij komunikacijskih poti integriranega trženjsko-komunikacijskega pristopa : doktorska disertacija
Suklan, Jana (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window, Škulj, Damjan (Co-mentor)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/doktorska_dela/pdfs/dr_suklan-jana.pdf This link opens in a new window
Language:Slovenian
Keywords:tržno komuniciranje, sinergija, medijsko načrtovanje, trženje, modeli, ekonometrični modeli, ekonomska analiza, disertacije
Work type:Dissertation (m)
Tipology:2.08 - Doctoral Dissertation
Organization:EF - Faculty of Economics
Year:2016
Publisher:[J. Suklan]
Number of pages:243 str.
UDC:659.113:330.4(043.3)
COBISS.SI-ID:286766336 Link is opened in a new window
Views:696
Downloads:261
Metadata:XML RDF-CHPDL DC-XML DC-RDF
 
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