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Modeliranje sinergij komunikacijskih poti integriranega trženjsko-komunikacijskega pristopa : doktorska disertacija
ID
Suklan, Jana
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
,
ID
Škulj, Damjan
(
Comentor
)
URL - Presentation file, Visit
http://dk.fdv.uni-lj.si/doktorska_dela/pdfs/dr_suklan-jana.pdf
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Language:
Slovenian
Keywords:
tržno komuniciranje
,
sinergija
,
medijsko načrtovanje
,
trženje
,
modeli
,
ekonometrični modeli
,
ekonomska analiza
,
disertacije
Work type:
Dissertation
Typology:
2.08 - Doctoral Dissertation
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[J. Suklan]
Year:
2016
Number of pages:
243 str.
PID:
20.500.12556/RUL-87488
UDC:
659.113:330.4(043.3)
COBISS.SI-ID:
286766336
Publication date in RUL:
11.05.2017
Views:
2664
Downloads:
381
Metadata:
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