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Modeliranje sinergij komunikacijskih poti integriranega trženjsko-komunikacijskega pristopa : doktorska disertacija
ID Suklan, Jana (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window, ID Škulj, Damjan (Co-mentor)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/doktorska_dela/pdfs/dr_suklan-jana.pdf This link opens in a new window

Language:Slovenian
Keywords:tržno komuniciranje, sinergija, medijsko načrtovanje, trženje, modeli, ekonometrični modeli, ekonomska analiza, disertacije
Work type:Dissertation
Typology:2.08 - Doctoral Dissertation
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Suklan]
Year:2016
Number of pages:243 str.
PID:20.500.12556/RUL-87488 This link opens in a new window
UDC:659.113:330.4(043.3)
COBISS.SI-ID:286766336 This link opens in a new window
Publication date in RUL:11.05.2017
Views:2118
Downloads:361
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