Summary
In my graduate thesis I focus on corporate identity, created for a fictitious company. I designed a basic package of graphic items that would suffice when one starts their own business.
At first, I chose the name for the company, then created its recognisable symbol and joined the two together by choosing a suitable typeface and colour co-ordination. The logo created was then incorporated on the company’s business card, letterhead and envelope. It was also used on its website and printed on certain promotional materials (pen, lighter, T-shirt).
The respective corporate identity was designed for a bar with a bowling alley and other infrastructure for sport activities which could provide a host of possibilities for design task in the future. We could further design price lists for beverages and bowling activities, promotional material for parties, social events etc.
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