The aim of the diploma thesis is to create a web application for digital artworks and services marketing. The decision to undertake this task is based on the authors’ understanding of the field and assessment that current solutions do not satisfy completely the needs of digital artists who work on the market of online subcultures built on fantasy characters (commercial and artists’ own creations). The final application comprises an interactive web gallery, auction-based marketing system for services and final products, and functionalities that allow community building as well as promotion help. Examples of the latter are artists-tracking mechanisms and the possibility to interact with other users via private messages and comments. The authors paid attention to implement simple-to-use functionalities and a pleasurable as well as intuitive final appearance.