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Destination branding as a destination competitiveness factor : case of Croatia
ID
Miličević, Katarina
(
Author
),
ID
Mihalič, Tanja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/doktor/milicevic.pdf
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Language:
English
Keywords:
Croatia
,
tourism
,
tourist geography
,
state
,
trademarks
,
competitivity
,
marketing
,
analysis
Work type:
Doctoral dissertation
Typology:
2.08 - Doctoral Dissertation
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[K. Miličević]
Year:
2016
Number of pages:
VI, 113, 35 str.
PID:
20.500.12556/RUL-84040
UDC:
338.48
COBISS.SI-ID:
23113190
Publication date in RUL:
08.07.2016
Views:
2460
Downloads:
344
Metadata:
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Secondary language
Language:
Slovenian
Title:
Destinacijska znamka kot dejavnik konkurenčnosti destinacije: primer Hrvaške
Keywords:
Hrvatska
,
turizem
,
turistična geografija
,
država
,
blagovne znamke
,
konkurenčnost
,
trženje
,
analiza
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