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Destination branding as a destination competitiveness factor : case of Croatia
ID Miličević, Katarina (Author), ID Mihalič, Tanja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/doktor/milicevic.pdf This link opens in a new window

Language:English
Keywords:Croatia, tourism, tourist geography, state, trademarks, competitivity, marketing, analysis
Work type:Doctoral dissertation
Typology:2.08 - Doctoral Dissertation
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Miličević]
Year:2016
Number of pages:VI, 113, 35 str.
PID:20.500.12556/RUL-84040 This link opens in a new window
UDC:338.48
COBISS.SI-ID:23113190 This link opens in a new window
Publication date in RUL:08.07.2016
Views:1872
Downloads:318
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Secondary language

Language:Slovenian
Title:Destinacijska znamka kot dejavnik konkurenčnosti destinacije: primer Hrvaške
Keywords:Hrvatska, turizem, turistična geografija, država, blagovne znamke, konkurenčnost, trženje, analiza

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