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Marketing communications and distribution of the beverage Pašareta : master's thesis
ID Može, Izabel (Author), ID Redek, Tjaša (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/moze1785-B.pdf This link opens in a new window

Language:English
Keywords:marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:I. Može
Year:2015
Number of pages:III, 68 str.
PID:20.500.12556/RUL-83927 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22972390 This link opens in a new window
Publication date in RUL:08.07.2016
Views:1587
Downloads:247
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Secondary language

Language:Slovenian
Title:Razvoj trženjskega komuniciranja in tržnih poti za pijačo Pašareta
Keywords:trženje, brezalkoholne pijače, novi proizvodi, vedenje potrošnikov, poslovno komuniciranje, oglaševanje, mediji, direktna prodaja, odnosi s strankami

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