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Marketing communications and distribution of the beverage Pašareta : master's thesis
Može, Izabel (Author), Redek, Tjaša (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/moze1785-B.pdf This link opens in a new window
Language:English
Keywords:marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2015
Publisher:I. Može
Number of pages:III, 68 str.
UDC:339.138
COBISS.SI-ID:22972390 Link is opened in a new window
Views:704
Downloads:178
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Secondary language

Language:Slovenian
Title:Razvoj trženjskega komuniciranja in tržnih poti za pijačo Pašareta
Keywords:trženje, brezalkoholne pijače, novi proizvodi, vedenje potrošnikov, poslovno komuniciranje, oglaševanje, mediji, direktna prodaja, odnosi s strankami

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