Marketing communications and distribution of the beverage Pašareta : master's thesis

Može, Izabel (author), Redek, Tjaša (mentor)

• Language: English
• Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: I. Može
• Year: 2015
• Number of pages: III, 68 str.
• PID: 20.500.12556/RUL-83927
• UDC: 339.138
• COBISS.SI-ID: 22972390
• Publication date in RUL: 08.07.2016

Secondary language

• Language: Slovenian
• Title: Razvoj trženjskega komuniciranja in tržnih poti za pijačo Pašareta
• Keywords: trženje, brezalkoholne pijače, novi proizvodi, vedenje potrošnikov, poslovno komuniciranje, oglaševanje, mediji, direktna prodaja, odnosi s strankami