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Oblikovanje trženjske strategije športne blagovne znamke FZ Forza na slovenskem trgu : magistrsko delo
Skerbiš, Dušan (Author), Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/skerbis4713.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, šport, proizvodi, blagovne znamke, strategija trženja, poslovno komuniciranje, cena, konkurenca
Work type:Master's thesis (m2)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2015
Publisher:[D. Skerbiš]
Number of pages:II, 82, 23 str.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:22925542 Link is opened in a new window
Views:430
Downloads:72
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Secondary language

Language:Unknown
Title:The formulation of marketing strategy of sports brand FZ Forza on Slovenian market
Keywords:marketing, sports, products, trademarks, marketing strategy, business communication, price, competition

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