Oblikovanje trženjske strategije športne blagovne znamke FZ Forza na slovenskem trgu : magistrsko delo

Skerbiš, Dušan (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, šport, proizvodi, blagovne znamke, strategija trženja, poslovno komuniciranje, cena, konkurenca
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [D. Skerbiš]
• Year: 2015
• Number of pages: II, 82, 23 str.
• PID: 20.500.12556/RUL-80594
• UDC: 339.138
• COBISS.SI-ID: 22925542
• Publication date in RUL: 01.03.2016

Secondary language

• Language: Unknown
• Title: The formulation of marketing strategy of sports brand FZ Forza on Slovenian market
• Keywords: marketing, sports, products, trademarks, marketing strategy, business communication, price, competition