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Impact of new marketing communication tools on brand equity : doctoral dissertation
ID Petek, Nuša (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window, ID Vida, Irena (Co-mentor), ID Christodoulides, George (Co-mentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/doktor/petek.pdf This link opens in a new window

Language:English
Work type:Dissertation
Typology:2.08 - Doctoral Dissertation
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Petek]
Year:2015
Number of pages:VI, 244, 84 str.
PID:20.500.12556/RUL-80446 This link opens in a new window
UDC:339.138(043.3)
COBISS.SI-ID:22741734 This link opens in a new window
Publication date in RUL:01.03.2016
Views:1427
Downloads:246
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Secondary language

Language:Slovenian
Title:Okoljski management in teorija življenjskega cikla organizacije: teoretična konceptualizacija in empirična raziskava
Keywords:trženje, poslovno komuniciranje, blagovne znamke, premoženje, vrednotenje, oglaševanje, oglas, elektronsko trženje, disertacije

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