Impact of new marketing communication tools on brand equity : doctoral dissertation

Impact of new marketing communication tools on brand equity : doctoral dissertation
ID Petek, Nuša (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/doktor/petek.pdf This link opens in a new window

Language:	English
Work type:	Dissertation
Typology:	2.08 - Doctoral Dissertation
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[N. Petek]
Year:	2015
Number of pages:	VI, 244, 84 str.
PID:	20.500.12556/RUL-80446
UDC:	339.138(043.3)
COBISS.SI-ID:	22741734
Publication date in RUL:	01.03.2016
Views:	1658
Downloads:	259
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Secondary language

Language:	Slovenian
Title:	Okoljski management in teorija življenjskega cikla organizacije: teoretična konceptualizacija in empirična raziskava
Keywords:	trženje, poslovno komuniciranje, blagovne znamke, premoženje, vrednotenje, oglaševanje, oglas, elektronsko trženje, disertacije

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