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Povečanje zvestobe kupcev z uporabo metod storitvenega oblikovanja : primer podjetja Čarna
ID Odar, Meta (Author), ID Bajde, Domen (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/odar1278-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, prodaja, vedenje potrošnikov, lojalnost, zadovoljstvo, programi, raziskave, analiza, primeri
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Odar]
Year:2014
Number of pages:II, 76, 115 str.
PID:20.500.12556/RUL-70389 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22215910 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1647
Downloads:151
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Secondary language

Language:Unknown
Title:Improving customer loyalty through service design: the case of Čarna
Keywords:marketing, sales, consumer behaviour, loyalty, satisfaction, programmes, research, analysis, cases

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