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Povečanje zvestobe kupcev z uporabo metod storitvenega oblikovanja : primer podjetja Čarna
ID
Odar, Meta
(
Author
),
ID
Bajde, Domen
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/odar1278-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
prodaja
,
vedenje potrošnikov
,
lojalnost
,
zadovoljstvo
,
programi
,
raziskave
,
analiza
,
primeri
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Odar]
Year:
2014
Number of pages:
II, 76, 115 str.
PID:
20.500.12556/RUL-70389
UDC:
339.138
COBISS.SI-ID:
22215910
Publication date in RUL:
10.07.2015
Views:
1649
Downloads:
151
Metadata:
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:
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Secondary language
Language:
Unknown
Title:
Improving customer loyalty through service design: the case of Čarna
Keywords:
marketing
,
sales
,
consumer behaviour
,
loyalty
,
satisfaction
,
programmes
,
research
,
analysis
,
cases
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