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Pomen poznavanja ciljnih skupin pri trženju muzejev : magistrsko delo
Gajšek, Alenka (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/gajsek1401-B.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, kultura, muzeji, potrošnik, vedenje potrošnikov, cilj, motiviranje
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2014
Publisher:[A. Gajšek]
Number of pages:II, 68, 25 str.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:22266854 Link is opened in a new window
Views:603
Downloads:106
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Language:Unknown
Keywords:marketing, culture, museums, consumer, consumer behaviour, goal, motivation

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