Is a picture really worth a thousand words? In this age of multimedia communication, instant transmission and computerized technology, it seems that we have become more dependent than ever on visual communication and culture as ways of developing a social and cultural identity. In such society, poster as an artistic media, a product of graphic design and powerful tool for active social participation in such society continues to flourish as a significant art form and primary means of mass communication.
The diploma focuses on the analysis of the poster as artistic production in the society from different perspectives, which essentially define it, and the study of multiple historical factors that have had an impact on its emergence and the development. The quality and importance of the poster depend on variety of factors, but are always in direct relation to space and time, and social situation in which it occurs. Because of the range of current possibilities of production and reproduction, we are drowning in a flood of posters, to which due to their commercialism it is hard to ascribe any artistic significance.
Reasons for the research of the topic of poster lay in its communicative value. The diploma points out that the poster does not have merely economic functions, but represents a cultural and social phenomenon. At the same time, it urges one towards critical thinking, active participation in society, and socially engaged creativity. Historical review and presented posters clearly account for the impact that a piece of paper can have, if it is defined by the right space and time, the artistic principles of graphic design, and powerful conceptual identity that responds to a particular social situation.