| Language: | English |
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| Keywords: | kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research |
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| Work type: | Higher education textbook (j3) |
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| Organization: | FDV - Faculty of Social Sciences
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| Year: | 2001 |
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| Publisher: | Financial Times |
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| Number of pages: | XIV, 234 str. |
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| UDC: | 339.138(075.8) |
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| COBISS.SI-ID: | 20605533  |
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| Publication date in RUL: | 10.07.2015 |
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| Views: | 1279 |
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| Downloads: | 225 |
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