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Relationship marketing : exploring relationship strategies in marketing
ID Egan, John (Author)

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Abstract
Relationship marketing : exploring relationship strategies in marketing

Language:English
Keywords:kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research
Work type:Higher education textbook (j3)
Organization:FDV - Faculty of Social Sciences
Year:2001
Publisher:Financial Times
Number of pages:XIV, 234 str.
UDC:339.138(075.8)
COBISS.SI-ID:20605533 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1279
Downloads:225
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