Relationship marketing : exploring relationship strategies in marketing

Egan, John (author)

Relationship marketing : exploring relationship strategies in marketing

• Language: English
• Keywords: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research
• Work type: Higher education textbook
• Organization: FDV - Faculty of Social Sciences
• Publisher: Financial Times
• Year: 2001
• Number of pages: XIV, 234 str.
• PID: 20.500.12556/RUL-69471
• UDC: 339.138(075.8)
• COBISS.SI-ID: 20605533
• Publication date in RUL: 10.07.2015