Designing logotypes is an important part of graphic design. Great logotypes are designed using custom made typefaces. Therefore, it is very important, especially for the typographic designer, to have practical experience and be up to date with all trends in the field of experimental typefaces design, also called experimental typography. In my thesis statement, I carefully examined the problems of experimental typography - which allows more creative and free typography designing for different purposes, especially for the purpose of designing logotypes - from artistic point of view. I address the problem from three different angles: theoretical, practical and pedagogical.
In theoretical part, I explored the history of font creation and typography; I analyzed features of typefaces and principles of their design; I analyzed functions and features of experimental typography and also the role of experimental typography in designing logotypes.
On the basis of theoretical research, I created experimental typeface, which was further on used for designing logotype for Slovenian music band called Rising Sky. I present typography designing from the basic idea to computer produced logo, using vectors.
In pedagogical part of thesis statement, I planned a lecture on designing experimental typography, including a logotype for fictional trademark, which I could have used with 9th grade students of Elementary School Stražišče in art class called Likovno snovanje 3.