izpis_h1_title_alt

Odnosi z javnostmi in raziskovanje
Verdnik, Iztok (Avtor)

URLURL - Predstavitvena datoteka, za dostop obiščite http://www.dlib.si/details/URN:NBN:SI:doc-DICV9DQT Povezava se odpre v novem oknu

Izvleček
At least seven different dimensions of the research process describe its crucial importance, especially in the field of public relations. Here we can observe the research process on two different levels: first - which research methods are used in the field and what must be taken into account and second -how three typical phases of public relations (planning, implementing and evaluation) is framed by research process. The article outlines some basic characteristics of the research process and research methods and actually does not extend beyond its primary aim - to delineate some basic advice for the public relations practitioners. An extra stress is especially on the use of different research methods and on considerations of their range. A careful use of the advantages of individual research methods is actually the best way for to obtain varitable data and information. This is the only way acquires arguments needed for grasping the basic concept which determines public relations. This is confirmed by results of the research process which prove that 97% of the communicators consider communication measurement vital to their role.

Jezik:Slovenski jezik
Ključne besede:odnosi z javnostmi, kvalitativno raziskovanje, kvantitativno raziskovanje, planiranje, vrednotenje
Vrsta gradiva:Delo ni kategorizirano (r6)
Tipologija:1.01 - Izvirni znanstveni članek
Organizacija:FDV - Fakulteta za družbene vede
Leto izida:1999
Založnik:Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani
Št. strani:str. 564-575
Številčenje:Letn. 36, št. 4
UDK:659
ISSN pri članku:0040-3598
COBISS.SI-ID:19328861 Povezava se odpre v novem oknu
Število ogledov:386
Število prenosov:182
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
 
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Gradivo je del revije

Naslov:Teorija in praksa
Skrajšan naslov:Teor. praksa
Založnik:Visoka šola za politične vede
ISSN:0040-3598
COBISS.SI-ID:763652 Povezava se odpre v novem oknu

Sekundarni jezik

Jezik:Neznan jezik
Ključne besede:public relations, qualitative research, quantitative research, planning, evaluation

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