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Corporate brand equity valuation in the food and beverage industry in Slovenia : master thesis
Jokanović, Jelena (Author), Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/jokanovic475.pdf This link opens in a new window
Language:English
Keywords:Slovenija, živilska industrija, alkoholne pijače, brezalkoholne pijače, industrijsko podjetje, blagovne znamke, vrednotenje, metode, modeli, metodologija, podatki, analiza
Work type:Master's thesis (m2)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2005
Publisher:[J. Jokanović]
Number of pages:V, 85 str., XVI str. pril.
Place:Ljubljana
UDC:339.13
COBISS.SI-ID:15209446 Link is opened in a new window
Views:717
Downloads:1734
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Language:Unknown
Keywords:Slovenia, food industry, alcoholic drinks, non-alcoholic beverages, industrial enterprises, trademarks, valuation, methods, models, methodology, data, analysis

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