Corporate brand equity valuation in the food and beverage industry in Slovenia : master thesis

Jokanović, Jelena (author), Vida, Irena (mentor)

• Language: English
• Keywords: Slovenija, živilska industrija, alkoholne pijače, brezalkoholne pijače, industrijsko podjetje, blagovne znamke, vrednotenje, metode, modeli, metodologija, podatki, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [J. Jokanović]
• Year: 2005
• Number of pages: V, 85 str., XVI str. pril.
• PID: 20.500.12556/RUL-4935
• UDC: 339.13
• COBISS.SI-ID: 15209446
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, food industry, alcoholic drinks, non-alcoholic beverages, industrial enterprises, trademarks, valuation, methods, models, methodology, data, analysis