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Primerjalna analiza med teoretičnim vidikom odzivnosti porabnikov na pozive v oglasih in prakso oglaševalsih agencij v Sloveniji : diplomsko delo
ID Zbačnik, Barbara (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/zbacnik1258.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, ekonomska propaganda, oglas, poslovno komuniciranje, psihologija potrošnika, proizvodi, življenjski ciklus, strategija, kreativnost
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[B. Zbačnik]
Year:2004
Number of pages:49 str., 62 str. pril.
PID:20.500.12556/RUL-4450 This link opens in a new window
UDC:659.1
COBISS.SI-ID:14533862 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1274
Downloads:319
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Keywords:marketing, advertising, advertisement, business communication, consumer psychology, products, life cycle, strategy, creativity

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