Analiza ravnanja odnosov z odjemalci - CRM (customer relationship management) kot oblika modernega trženja, konceptualni model ključnih dejavnikov uspeha CRM in empirična preverba : doktorska disertacija

Verstovšek, Sintija (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, odnosi s strankami, potrošnik, zadovoljstvo, lojalnost, modeli, informacijska tehnologija, kadri, raziskave, analiza
• Work type: Dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Verstovšek]
• Year: 2009
• Number of pages: VI, 218 str., 13 str. pril.
• PID: 20.500.12556/RUL-36088
• UDC: 339.138
• COBISS.SI-ID: 18461926
• Publication date in RUL: 10.07.2015

Secondary language

• Language: English
• Title: The analysis of customer relationship management as a form of modern marketing, a conceptual model of key success factors and an empirical evaluation
• Keywords: marketing, customer relationship, consumer, satisfaction, loyalty, models, information technology, personnel, research, analysis