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Konceptualni model in empirična preverba integriranega tržnega komuniciranja za storitvena podjetja : magistrsko delo
ID Rožen, Tomaž (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/rozen90.pdf This link opens in a new window

Language:Slovenian
Keywords:storitve, trženje, poslovno komuniciranje, integrirano trženje, modeli, raziskave, vrednotenje
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Rožen]
Year:2002
Number of pages:VII, 98 str., XIV str. pril.
PID:20.500.12556/RUL-3472 This link opens in a new window
UDC:339.13
COBISS.SI-ID:13149670 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1346
Downloads:223
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Keywords:services, marketing, business communication, integrated marketing, models, research, valuation

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