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Strategija trženja slovenske dediščine na primeru blagovne znamke Arhaica : magistrsko delo
ID Starc, Gregor (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window, ID Bogataj, Janez (Comentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/starc72.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, kulturna dediščina, karakteristike, strategija trženja
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[G. Starc]
Year:2002
Number of pages:90 str., 16 str. pril.
PID:20.500.12556/RUL-3330 This link opens in a new window
UDC:339.13
COBISS.SI-ID:13057254 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1953
Downloads:271
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Keywords:marketing, trademarks, cultural heritage, characteristics, marketing strategy

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