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Merjenje uspešnosti oglaševanja z Brand Monitorjem : diplomsko delo
Žlajpah, Nina (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/zlajpah371.pdf New window
Language:Slovenian
Keywords:trženje, ekonomska propaganda, oglas, uspeh, blagovne znamke, raziskave, meritve, primeri
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - Faculty of Economics
Year:2002
Publisher:[N. Žlajpah]
Number of pages:41 str., 5 str. pril.
Place:Ljubljana
UDC:659.1
COBISS.SI-ID:13024486 Link is opened in a new window
Views:775
Downloads:214
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Keywords:marketing, advertising, advertisement, success, trademarks, research, measurements, cases

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