The purpose of this thesis is to present complete instructions on how to set up classified ads website. Theoretical part includes comparison of similar classified ads sites and comparison of content management systems, where we present three most used and known CMS systems – Wordpress, Joomla and Drupal and their extensions, which convert them into classified site. In second, practical part, we describe whole process of planning, determination of requirements and goals, setting up and editing, graphic design, paid ways of promotion by advertising on Facebook and Google and free ways by posting on forums, emailing and social networks. The last part includes possible ways of monetization for classifieds ads website racemarket.net. The final result is a functional website for general public, while thesis is a comprehensive manual for the implementation of the project.