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Oblikovanje strategije tržnega komuniciranja za kulturno prireditev Bruc Milenium : diplomsko delo
Božič, Lidija (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/bozic108.pdf New window
Language:Slovenian
Keywords:trženje, poslovno komuniciranje, strategija trženja, sredstva javnega obveščanja, pospeševanje prodaje, odnosi z javnostjo, case study, analiza
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - Faculty of Economics
Year:2002
Publisher:[L. Božič]
Number of pages:45 str., 22 str. pril.
Place:Ljubljana
UDC:339.13
COBISS.SI-ID:12349670 Link is opened in a new window
Views:582
Downloads:229
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