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Oblikovanje strategije tržnega komuniciranja za kulturno prireditev Bruc Milenium : diplomsko delo
ID Božič, Lidija (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/bozic108.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, strategija trženja, sredstva javnega obveščanja, pospeševanje prodaje, odnosi z javnostjo, case study, analiza
Work type:Undergraduate thesis (m5)
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Year:2002
Publisher:[L. Božič]
Number of pages:45 str., 22 str. pril.
Place:Ljubljana
PID:20.500.12556/RUL-2957 This link opens in a new window
UDC:339.13
COBISS.SI-ID:12349670 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1184
Downloads:344
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Language:Unknown
Keywords:marketing, business communication, marketing strategy, means of public information, sales promotion, public relations, case study, analysis

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