Oblikovanje strategije tržnega komuniciranja za kulturno prireditev Bruc Milenium : diplomsko delo

Božič, Lidija (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, strategija trženja, sredstva javnega obveščanja, pospeševanje prodaje, odnosi z javnostjo, case study, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Božič]
• Year: 2002
• Number of pages: 45 str., 22 str. pril.
• PID: 20.500.12556/RUL-2957
• UDC: 339.13
• COBISS.SI-ID: 12349670
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, business communication, marketing strategy, means of public information, sales promotion, public relations, case study, analysis