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Generacija Y in izzivi oglaševanja na primeru kampanje za blagovno znamko Diesel : magistrsko delo
ID Bartulac, Biljana (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/bartulac1153-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, oglas, vedenje potrošnikov, odločanje, blagovne znamke, primeri
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[B. Bartulac]
Year:2013
Number of pages:III, 73, 13 str.
PID:20.500.12556/RUL-28586 This link opens in a new window
UDC:659.1
COBISS.SI-ID:21926118 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1354
Downloads:207
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