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Vpliv zaznane družbene odgovornosti podjetij na zvestobo porabnikov : magistrsko delo
ID Žbontar Škraba, Janja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zbontar1096-B.pdf This link opens in a new window

Language:Slovenian
Keywords:podjetje, družbena odgovornost, blagovne znamke, lojalnost, meritve, zadovoljstvo, potrošnik, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Žbontar Škraba]
Year:2013
Number of pages:III, 63, 25 str.
PID:20.500.12556/RUL-28413 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21691110 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1537
Downloads:164
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Keywords:enterprises, social responsibility, trademarks, loyalty, measurements, satisfaction, consumer, research, analysis

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