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Vpliv zaznane družbene odgovornosti podjetij na zvestobo porabnikov : magistrsko delo
ID
Žbontar Škraba, Janja
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/zbontar1096-B.pdf
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Language:
Slovenian
Keywords:
podjetje
,
družbena odgovornost
,
blagovne znamke
,
lojalnost
,
meritve
,
zadovoljstvo
,
potrošnik
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[J. Žbontar Škraba]
Year:
2013
Number of pages:
III, 63, 25 str.
PID:
20.500.12556/RUL-28413
UDC:
339.138
COBISS.SI-ID:
21691110
Publication date in RUL:
11.07.2014
Views:
1526
Downloads:
164
Metadata:
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Secondary language
Language:
Unknown
Keywords:
enterprises
,
social responsibility
,
trademarks
,
loyalty
,
measurements
,
satisfaction
,
consumer
,
research
,
analysis
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