The article discusses specific characteristics and problems of regulating the media as public service and relates them to the fundamental, primarily communication human and citizens' rights. The idea of public service broadcasting and media in general is led by the ideal of culturally and spiritually enlightened society in which cultural and spiritual wealth is not reduced to the individual material wealth. To protect the true public character and responsibility of the media, civil society actors must participate in key decisions made by and about public media corporations; otherwise, the media are in danger of being subordinated to political authorities and/or commercial pressures.
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