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Kakovost trženjskih odnosov na področju trgovine na drobno : konceptualni model in empirična preverba
Vesel, Patrick (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/doktor/vesel3.pdf New window
Language:Slovenian
Keywords:trženje, marketing povezav, odnosi s strankami, dobavitelji, kadri, lojalnost, zadovoljstvo, raziskave, analiza, case study, Merkur
Work type:Dissertation (m)
Tipology:2.08 - Doctoral Dissertation
Organization:EF - Faculty of Economics
Year:2008
Publisher:[P. Vesel]
Number of pages:228 str., XIV, A-M str. pril.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:18067174 Link is opened in a new window
Views:1023
Downloads:273
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Keywords:marketing, relationship marketing, customer relationship, suppliers, personnel, loyalty, satisfaction, research, analysis, case study, Merkur

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