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Kakovost trženjskih odnosov na področju trgovine na drobno : konceptualni model in empirična preverba
ID Vesel, Patrick (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/doktor/vesel3.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, marketing povezav, odnosi s strankami, dobavitelji, kadri, lojalnost, zadovoljstvo, raziskave, analiza, case study, Merkur
Work type:Dissertation (m)
Typology:2.08 - Doctoral Dissertation
Organization:EF - School of Economics and Business
Year:2008
Publisher:[P. Vesel]
Number of pages:228 str., XIV, A-M str. pril.
Place:Ljubljana
PID:20.500.12556/RUL-19 This link opens in a new window
UDC:339.138
COBISS.SI-ID:18067174 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1826
Downloads:460
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Secondary language

Language:Unknown
Keywords:marketing, relationship marketing, customer relationship, suppliers, personnel, loyalty, satisfaction, research, analysis, case study, Merkur

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