| Language: | Slovenian |
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| Keywords: | trženje, marketing povezav, odnosi s strankami, dobavitelji, kadri, lojalnost, zadovoljstvo, raziskave, analiza, case study, Merkur |
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| Work type: | Dissertation |
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| Typology: | 2.08 - Doctoral Dissertation |
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| Organization: | EF - School of Economics and Business
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| Place of publishing: | Ljubljana |
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| Publisher: | [P. Vesel] |
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| Year: | 2008 |
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| Number of pages: | 228 str., XIV, A-M str. pril. |
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| PID: | 20.500.12556/RUL-19  |
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| UDC: | 339.138 |
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| COBISS.SI-ID: | 18067174 |
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| Publication date in RUL: | 11.07.2014 |
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| Views: | 2802 |
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| Downloads: | 566 |
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| Metadata: |    |
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