In recent years, I have observed that physical exercise among young adults in Slovenia is no longer merely voluntary recreation, but increasingly functions as a moral practice linked to social norms of health, self-control, and productivity. Even previously inactive individuals now feel pressured to »do something for themselves«. Consequently, they run, visit the gym, track their diet, and monitor progress via apps. In this thesis, I explore how this sense of obligation toward sports activity develops. I examine how the social image of a healthy body intersects with viewing the body as a personal project. My goal is to determine why young people exercise, how they integrate sport into daily routines, and what meaning they attribute to it, whether as self-care, social validation, or moral responsibility towards their body. The study focuses on young employees and students in Ljubljana.
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