Izrezna stop-motion animacija kot orodje vizualne promocije in interpretacije kulturne dediščine občine

Stolec, Julija (avtor), Gabrijelčič Tomc, Helena (mentor)

V magistrskem delu je bila obravnavana uporaba izrezne stop-motion animacije kot orodja za vizualno komunikacijo in promocijo kulturne dediščine na primeru Občine Vojnik. Namen temelji na raziskavi možnosti uporabe izrezne stop-motion animacije kot vizualnega pristopa pri promocijski komunikaciji občine ter ugotavljanju, kako lahko ta tehnika prispeva k oblikovanju vizualne identitete in k ohranjanju ter reinterpretaciji lokalne kulturne dediščine, s poudarkom na zaznavi avtentičnosti in boljšem razumevanju lokalne identitete v primerjavi z obstoječimi promocijskimi materiali. Raziskava je temeljila na kombinaciji teoretičnega in empiričnega dela. V teoretičnem delu je bil opredeljen okvir vizualne komunikacije, materialnih praks ter razvoj in potencial izrezne stop-motion animacije. V praktičnem delu je bila izvedena analiza obstoječih promocijskih vsebin občine, na podlagi katere je bil razvit koncept animiranega videa, ki vključuje elemente lokalne kulturne dediščine, zlasti motiviko škarjerezov lokalne umetnice Doroteje Hauser. V procesu produkcije je bila izdelana lastna večplastna kamera (angl. multiplane camera) ter uporabljena programska oprema Dragonframe za zajem in nadzor animacije. Sledila je eksperimentalna produkcija animacije z uporabo izrezne stop-motion tehnike ter evalvacija njenih učinkov z metodologijo spletne ankete, ki je vsebovala odrte in zaprte tipe vprašanj. Rezultati raziskave so pokazali, da animacija v primerjavi z obstoječimi promocijskimi materiali izstopa predvsem na področju vizualne kakovosti, zaznane avtentičnosti in opaznosti. Prav tako je bilo ugotovljeno, da vizualno narativni pristop prispeva k boljšemu razumevanju kulturne dediščine, medtem ko je vpliv na občutek pripadnosti odvisen tudi od individualne povezanosti z lokalnim okoljem. Ugotovitve so pokazale, da izrezna stop-motion animacija predstavlja učinkovit pristop k sodobni vizualni komunikaciji, saj omogoča razvoj bolj avtentičnih, prepoznavnih in vizualno izstopajočih vsebin. Delo hkrati odpira možne nadaljnje raziskave na področju povezovanja umetniške prakse, kulturne dediščine in znamčenje prostora.

• Jezik: Slovenski jezik
• Ključne besede: izrezna stop-motion animacija, vizualna komunikacija, kulturna dediščina, škarjerezi, avtentičnost
• Vrsta gradiva: Magistrsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2026
• PID: 20.500.12556/RUL-187838
• Datum objave v RUL: 15.09.2026

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Cut-Out Stop-Motion Animation as Tool for Visual Promotion and Interpretation of Community’s Cultural Heritage

Izvleček

The master’s thesis examines the use of cut-out stop-motion animation as a tool for visual communication and cultural heritage promotion, using the Municipality of Vojnik as a case study. The purpose of the research is to explore the potential of cut-out stop-motion animation as a visual approach in municipal promotional communication and to assess how this technique can contribute to the development of visual identity, as well as the preservation and reinterpretation of local cultural heritage. Emphasis is placed on perceived authenticity and on enhancing the understanding of local identity compared to existing promotional materials. The research is based on a combination of theoretical and empirical approaches. The theoretical part establishes a framework of visual communication, material practices, and the development and potential of cut-out stop-motion animation. In the practical part, an analysis of the municipality’s existing promotional materials was conducted, which served as the basis for developing an animated video concept incorporating elements of local cultural heritage, particularly the paper-cut motifs of the local artist Doroteja Hauser. As part of the production process, a custom multiplane camera was constructed, and the Dragonframe software was used to capture and control the animation. This was followed by the experimental production of the animation using the cut-out stop-motion technique and an evaluation of its impact via an online survey methodology, which included both open-ended and closed-ended questions. The results of the research indicate that, in comparison with existing promotional materials, animation stands out particularly in terms of visual quality, perceived authenticity, and overall visibility. Furthermore, it was found that a visual-narrative approach contributes to a better understanding of cultural heritage, while its influence on the sense of belonging also depends on the individual’s connection to the local environment. The findings confirm that cut-out stop-motion animation represents an effective approach to contemporary visual communication, as it enables the development of more authentic, recognizable, and visually distinctive content. At the same time, the study opens possibilities for further research at the intersection of artistic practice, cultural heritage, and place branding.

• Ključne besede: cut-out stop-motion animation, visual communication, cultural heritage, scissorcut, authenticity