In this master’s thesis, we examined the redesign of the website for Stigma Association - Association for the reduction of drug-related harm and developed a proposal for a comprehensive visual identity. The aim of the research was to design an interactive website prototype that would provide clear access to key information, intuitive navigation, and a professional and trustworthy impression of the organization.
We conducted the research according to the principles of user-centered design. First, we analyzed the existing website of the Stigma Association, its information architecture, visual identity, and user experience. We also conducted a comparative analysis of websites of similar organizations. To better understand the needs of the association and its users, we conducted a semi-structured interview with an employee of the association. Based on our findings, we developed personas, user flows, and a new information architecture. We designed the revamped visual identity in Adobe Illustrator and created wireframes, high-fidelity wireframes, and an interactive website prototype in Figma.
We evaluated the prototype using qualitative user evaluation supplemented with quantitative measurement elements. Four employees of the Stigma Association participated in the study, working through seven user scenarios. The results showed that the prototype as a whole was understandable, transparent, and useful. Participants successfully completed most of the scenarios; the greatest difficulties arose when searching for information on drug analysis and donation. The final evaluation revealed high ratings for visual design, trustworthiness, professionalism, clarity of identity, and suitability for addressing sensitive topics.
We concluded that the redesigned visual identity successfully supported the organization’s trustworthy image, while the information architecture should be further improved for certain content.
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