Načrtovanje večnamenske embalaže za otroke

Mavri, Alenka (avtor), Gregor Svetec, Diana (mentor)

Embalaža ima velik vpliv na izbiro izdelkov, kar je najbolj izrazito pri otrocih. Oblikovalske in marketinške odločitve pogosto izkoriščajo otrokovo pozornost do vizualno privlačnih elementov ne glede na vsebino embalaže. Namen diplomskega dela je bil v teoretičnem delu raziskati, kako embalaža vpliva na otrokovo zaznavanje in izbiro izdelkov ter katere značilnosti embalaže pritegnejo otroke, in nato skozi eksperimentalni del iskati načine, kako načrtovati embalažo v njihovo korist, za spodbujanje zdravih izbir in večje samostojnosti pri igri. Raziskali smo tudi pozitiven vpliv igre in ustvarjanja že v času odraščanja, saj se neposredno povezuje s konceptom večnamenske embalaže, ki smo jo želeli načrtovati. Cilj diplomskega dela je bil načrtovati embalažo, ki je v svoji obliki in zgradbi načrtovana tako, da se lahko, ko odsluži prvotnemu namenu zaščite izdelka, preoblikuje in ponovno uporabi na ustvarjalen način. V procesu izdelave večnamenske embalaže smo uporabili valovit karton gramature 336 g/m2 in debeline 1,6 mm, na katerega smo z uporabo digitalnega kapljičnega tiska UV dodali elemente, ki škatli poleg primarne funkcije zaščite dodajo druge možnosti uporabe, ki imajo potencial podaljšati njeno življenjsko dobo. Ker se otroci v ciljni skupini razlikujejo po ravni razvoja in spretnosti, smo na embalažo vključili več različnih aktivnosti različnih težavnosti, pri katerih je najzahtevnejše rezanje kartona in sestavljanje škatle v novo obliko, lažje pa barvanje pobarvanke in iskanje skritih elementov – živali gekona. Najenostavnejše je igranje z dodatnimi elementi, ko je embalaža že predelana. Izdelek je kljub različnim težavnostim primeren za vse starosti s pomočjo staršev ali drugih odraslih oseb. Glede na postavljeno hipotezo smo ugotovili, da je izdelava kartonske embalaže z več funkcijami, ki bo po videzu, uporabi in materialu otrokom prijazna, mogoča s pravilnim načrtovanjem.

• Jezik: Slovenski jezik
• Ključne besede: večnamenska embalaža, valoviti karton, linijska ilustracija, načrt embalaže, igrifikacija
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2026
• PID: 20.500.12556/RUL-186844
• Datum objave v RUL: 05.09.2026

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Constructing multi-functional packaging for children

Izvleček

Packaging has a major impact when choosing products, most notably among children. Design and marketing decisions often exploit children's attention to visually appealing elements, regardless of the packaging's content. The purpose of the thesis was to investigate in the theoretical part how packaging influences children's perception and choice of products, which packaging features attract children, and then, through the experimental part, to find a way to design packaging for their benefit, encourage healthy choices and greater independence in play. We also investigated the positive impact of play and creativity during early childhood, as it is directly related to the concept of multifunctional packaging that we wanted to design. The goal of the thesis was to design packaging that is designed in its form and structure in such a way that, once it has served its original purpose of protecting the product, it can be transformed and reused in a creative way. In the process of manufacturing the multifunctional packaging, we used corrugated cardboard with a grammage of 336 g/m2 and a thickness of 1,6 mm, to which we added elements using digital UV ink-jet printing that, in addition to the primary function of protection, adds other functions to the box that have the potential to extend its lifespan. Since children in the target group differ in their level of development and skills, we included several different activity options of varying difficulty on the packaging, the most challenging of which is cutting the cardboard and assembling the box into a new shape, while the easier one is colouring the colouring book and finding hidden elements – the gecko animal. The easiest way is to play with additional elements when the packaging has already been processed. Despite the varying levels of difficulty, the product is suitable for all ages with the help of parents or other grown-ups. Based on the hypothesis, we found that the production of multi-functional cardboard packaging that is child-friendly in terms of appearance, use and material is possible with proper planning.

• Ključne besede: multi-functional packaging, corrugated cardboard, linear illustration, packaging design, gamification