Preoblikovanje spletne strani storitve Ticklio s poudarkom na uporabnosti in uporabniški izkušnji

Mrkajić, Jana (avtor), Guna, Jože (mentor)

V magistrskem delu je bila obravnavana prenova spletne strani Ticklio za izboljšanje uporabniške izkušnje pri iskanju dogodkov in nakupu vstopnic. Cilj raziskave je bil analizirati obstoječi uporabniški vmesnik ter prepoznati njegove ključne pomanjkljivosti z vidika uporabnikov, preučiti dobre prakse oblikovanja uporabniških vmesnikov in uporabniške izkušnje na primerljivih spletnih rešitvah ter na tej podlagi zasnovati prenovljeno informacijsko arhitekturo in interaktivni prototip. Namen je bil tudi preveriti, ali in v kolikšni meri prenova izboljša uporabniško izkušnjo. V okviru analize obstoječega uporabniškega vmesnika sta bili izvedeni hevristična analiza spletne strani na podlagi desetih Nielsenovih hevristik uporabnosti ter anketna raziskava z uporabo Likertove lestvice. Za pridobitev širšega konteksta je bila enaka hevristična analiza izvedena tudi na treh konkurenčnih spletnih rešitvah. Na podlagi pridobljenih ugotovitev je bil oblikovan koncept prenove spletne strani Ticklio. Najprej je bila zasnovana informacijska arhitektura, nato pa so bili razviti osnovni žični modeli, pri čemer so bile upoštevane dobre prakse konkurenčnih spletnih rešitev ter orodje umetne inteligence Claude. Vizualno oblikovanje in izdelava interaktivnega prototipa sta bila izvedena v orodju Figma. V nadaljevanju je bilo izvedeno primerjalno vrednotenje obstoječe spletne strani Ticklio in prenovljenega prototipa. Anketa je vključevala vprašalnik System Usability Scale (SUS) ter odprta vprašanja, ki so omogočila poglobljen vpogled v subjektivne izkušnje uporabnikov. Dodatno je bilo izvedeno vrednotenje uporabniške izkušnje (UX), kombinirano z metodo razmišljanja na glas, kjer so udeleženci med izvajanjem nalog sproti izražali svoje misli, pričakovanja in opažanja, pri čemer so bile posebej preučene tudi dodatne funkcionalnosti, ki jih ni bilo v obstoječi različici sistema Ticklio. Rezultati so pokazali izboljšanje preglednosti, navigacije in splošne uporabnosti spletne strani. Na podlagi ugotovitev so bile oblikovane smernice za nadaljnji razvoj in izboljšave spletne rešitve.

• Jezik: Slovenski jezik
• Ključne besede: uporabniška izkušnja, oblikovanje, analiza uporabniških vmesnikov, uporabnost, spletni prototip
• Vrsta gradiva: Magistrsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2026
• PID: 20.500.12556/RUL-186719
• Datum objave v RUL: 04.09.2026

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Redesign of Ticklio service website focusing on usability and user experience

Izvleček

In this master’s thesis, the redesign of the Ticklio website was addressed with the aim of improving the user experience in event discovery and ticket purchasing. The objective of the research was to analyze the existing user interface and identify its key shortcomings from a user perspective, to examine best practices in user interface and user experience design on comparable web-based solutions, and on this basis to develop a redesigned information architecture and interactive prototype. The aim was also to determine whether and to what extent the redesign improves the user experience. As part of the analysis of the existing user interface, a heuristic evaluation of the website was conducted based on Nielsen’s ten usability heuristics, along with a survey using a Likert scale. To provide broader context, the same heuristic evaluation was also conducted on three competing web-based solutions. Based on the findings, a redesign concept for the Ticklio website was developed. First, the information architecture was designed, followed by the development of wireframes, using best practices from competing web-based solutions and the artificial intelligence tool Claude. The visual design and development of the interactive prototype were carried out using the Figma tool. In the following stage, a comparative evaluation of the existing Ticklio website and the redesigned prototype was conducted. The survey included the System Usability Scale (SUS) questionnaire as well as open-ended questions, which enabled deeper insight into users’ subjective experiences. In addition, a usability evaluation was carried out, combined with the think-aloud method, in which participants continuously expressed their thoughts, expectations, and observations while performing tasks. Special attention was also given to additional functionalities that were not present in the existing version of the Ticklio system. The results showed improvements in clarity, navigation, and overall usability of the website. Based on the findings, guidelines for further development and improvements of the web based solution were proposed.

• Ključne besede: user experience, design, user interface analysis, usability, web prototype